DM Dashboard – Educational Marketing

Executive Overview

Live

All institutions · all channels · Jul 22 – Jul 28, 2026 · click any metric for detail

Marketing Performance Snapshot

⤢

Total Ad Spend

₹4.2L

⤢

Total Leads

1,847

⤢

Admissions

115

⤢

Website Sessions

62.1K

⤢

Organic Traffic

28.4K

⤢

Overall Conversion

2.97%

Lead & Admission Summary

⤢

Overall Leads (All Sources)

1,847

every channel combined

⤢

Paid Media Leads

1,040

56% · Google + Meta

⤢

Applications

412

22.3% of leads

⤢

Admissions

115

27.9% of applications

Leads by Source

All sources · click a source for detail

1,847

Total Leads

Lead Journey

Total → Admission · advance vs drop-off

All Sections at a Glance

P

Paid Marketing

₹4.2L spend

1,040 paid leads · CPL ₹227

→

S

SEO (Organic)

3,241 keywords

148 in top-3 · 28.4K organic traffic

→

A

Education Aggregators

366 leads

77 applications · CPL ₹243

→

SM

Social Media

129.2K followers

2.64M reach · 4.4% engagement

→

G

Search Console

42.1K clicks

1.84M impressions · avg position 18.4

→

G4

Google Analytics 4

1,812 users

2,229 sessions · 35.26% engagement

→

L

Leads

1,847 leads

412 applications · 115 admissions

→

C

Course-wise Leads

MBA · 412 leads

top course · CPL ₹194

→

CO

Counsellors

6 of 8 active

1,432 leads called · 115 admissions

→

W

Website & Landing Pages

62.1K sessions

2,841 form submissions · CVR 4.58%

→

Trends

Leads & Spend — Last 30 Days

AI Connector Status

G

Google Ads

Synced 5m ago

M

Meta Ads

Synced 8m ago

A

Google Analytics 4

Synced 3m ago

S

Search Console

Synced 1h ago

W

WhatsApp Business

Syncing now…

B

AI Chatbot

Synced 2m ago

C

CRM (Leads)

Reconnect needed

Dimiverse AI · Search Engine

Where should we begin?

Connected & syncing live Supermetrics Semrush OpenAI Google Meritto Meta Instagram Search Console

Paid Marketing

Google Ads · Meta Ads · LinkedIn · Other channels

📊 Overall

🔵 Google Ads

🟣 Meta Ads

🔗 LinkedIn

⚫ Others

Total Spend

₹4.0L

Impressions

23.0M

Clicks

143.1K

CTR

0.62%

Paid Leads

1,489

Paid Media CPL

₹269

Conv. Rate

1.04%

Paid Media — Lead Funnel · synced from CRM

Total Leads

11,943

From Google (Paid)

9,598

80.4% of paid

Not Interested

7,650

64% of leads

Total Admissions

606

5.1% conversion

Leads by Source

Source	Leads	Prev 3 Mo	Same Mo	Total Adm.
Google (Paid Marketing) + Toll Free	9,598	35	123	191
Referral	1,335	29	270	343
Organic	863	8	38	63
Brand Amb.	56	1	8	9
Meta (FB)	78	0	0	0
Other (Collegehai)	13	0	0	0
TOTAL	11,943	73	439	606

Inside Sales Funnel

Stage	Leads	Conv %
Prospects	451	3.8%
Interested	1,013	8.5%
Call Back	1,308	11.0%
Open	516	4.3%
Not Interested	7,650	64.1%
Wrong Number	242	2.0%
Adm. (Same Month)	439	3.7%
Total Admissions	606	5.1%

Spend & Leads by Channel

All paid channels combined

Spend Share by Channel

Channel Summary

Channel	Spend	Impressions	Clicks	Leads	CPL	Conv Rate
🔵 Google Ads	₹2.1L	8.4M	94.2K	742	₹283	0.79%
🟣 Meta Ads	₹1.6L	11.8M	48.9K	488	₹328	1.00%
⚫ Others	₹40K	—	—	126	₹317	—
Total	₹4.0L	23.0M	143.1K	1,489	₹269	—

Live Campaigns — Google Ads Live

Real-time results · synced just now

TodayYesterday

Overview · Last 30 days

Cost

₹2.1L

Clicks

94.2K

Impr.

8.4M

CTR

1.12%

Avg. CPC

₹22.4

Leads

742

CPL

₹191

Lead %

0.79%

Live Campaigns Live

Running Now

Real-time spend, leads & pacing · updated just now

PPC Audit — what's performing

Keywords Ad Groups Ad Copies New Keyword Ideas

AI Recommendations — what to do next

⚡ AI PPC Intelligence — Google Ads

Which keyword & campaign to scale, cut or fix · powered by Supermetrics

All Critical High Medium Low

Improve Campaign — Today's Focus

▲ Scale

MBA – Search ad group

Cheapest CPA and under-pacing. Push more budget here today.

₹155 CPA · +18% conv

■ Pause

3 keywords + Coaching–Display

High CPA and junk leads are wasting spend right now.

₹6.1K /mo wasted

✎ Rewrite

2 low-CTR ads

CTR 1.1–1.6% vs 2.5% benchmark — new headline needed.

2.5% CTR target

Ad Groups Performing Today

Live spend, leads & pacing

Ad CTR vs Benchmark

Benchmark 2.5% · green beats it, red is below

Which Campaign Drives Admissions

Tracked by lead UTM source in CRM (Meritto) · Leads → Applications → Admissions

Where Leads Come From — India → State → City

Lead Geography

Click a state on the map or pick from the list · paid leads

Top cities

Ways to Save Cost — optimisation

All Campaigns

Campaign Explorer

Search & filter across campaign types

All Types Search Display PMax Video

Campaign	Type	Status	Budget/Day	Spend	Clicks	CTR	Leads	CPL	Conv Rate

Spend

₹1.6L

Reach

4.2M

Impressions

11.8M

Link Clicks

48.9K

Leads

612

CPL

₹261

Conv. Rate

1.0%

Meta Spend vs Leads

Objective Breakdown

Ad Set Performance

Ad Set	Objective	Status	Spend	Reach	Link Clicks	Leads	CPL	Frequency
MBA – Lead Gen Form (18–35)	Lead Gen	● Active	₹42,100	8,40,000	12,400	218	₹193	2.1
School – Parents Retargeting	Conversions	● Active	₹28,400	3,20,000	9,800	184	₹154	3.4
EdTech – Lookalike 2%	Lead Gen	● Active	₹38,900	12,10,000	14,200	142	₹274	1.7
Coaching – Interest: JEE/NEET	Traffic	⏸ Paused	₹18,200	4,80,000	8,100	68	₹268	2.8

Spend

₹52K

Impressions

1.2M

Clicks

18.4K

CTR

1.53%

CPC

₹2.8

Leads

96

CPL

₹542

LinkedIn Spend vs Leads

Professional / executive programs

Audience by Seniority

LinkedIn Campaign Performance

Campaign	Objective	Status	Spend	Impressions	Clicks	Leads	CPL
Executive MBA – Sponsored Content	Lead Gen	● Active	₹22,400	4,80,000	7,800	42	₹533
Online MBA – Lead Gen Forms	Lead Gen	● Active	₹16,800	3,60,000	5,400	34	₹494
Working Professionals – Message Ads	Engagement	● Active	₹8,200	2,10,000	3,100	14	₹586
Alumni Network – Dynamic Ads	Awareness	⏸ Paused	₹4,600	1,50,000	2,100	6	₹767

Quora Spend

₹18K

Quora Leads

42

Native Ads Spend

₹22K

Native Leads

38

Other Channels – CPL Comparison

Education Aggregators

Listing portals · Shiksha · Collegedunia · Careers360 · CollegeDekho · Get My Uni

Aggregator Leads

366

across 5 portals

Applications

77

Admissions

17

Avg CPL

₹243

paid listings

Avg Listing Rank

#4

across portals

Leads by Aggregator

Our Listing Rank by Portal

Longer bar = better rank · green = top 3

Lead Stages · All Portals

Click a portal · Hot · Warm · Cold · Untouched · Not Reachable · Closed · Junk

Aggregator Lead Funnel

All portals combined · Profile View → Admission

Aggregator Performance

Synced from Lead CRM · ranking + funnel

Social Media Branding

Instagram · Facebook · LinkedIn · Presence, engagement, share of voice & brand mentions

Total Followers

129.2K

across 3 platforms

Posts

78

this period

Total Reach

2.64M

Impressions

4.44M

Avg Engagement

4.4%

Brand Share of Voice

14%

vs competitors

📊 Overview

📷 Instagram

📘 Facebook

🔗 LinkedIn

SEO (Organic)

Keyword rankings, backlinks, and organic health

Organic Traffic

28.4K

Keywords Ranked

3,241

Top 3 Rankings

148

Avg Position

14.2

Domain Authority

38

Organic Traffic Trend

Keyword Distribution by Position

Top Keyword Rankings

AllTop 10Lost

Keyword	Position	Change	Monthly Vol	URL
best mba college in pune	2	▲ 3	8,100	/mba-colleges-pune
neet coaching near me	4	▲ 1	22,000	/neet-coaching
online data science course	7	▼ 2	14,800	/data-science
engineering admission 2026	5	▲ 8	18,100	/engineering-admissions
cbse school fees pune	3	–	6,600	/school-fees
jee main coaching online	11	▲ 4	40,500	/jee-coaching

84

Site Health

Good

62

Page Speed

Needs Work

91

Mobile Score

Excellent

58

Core Web Vitals

Needs Work

76

Backlinks

Good

34

Broken Links

Fix Needed

Ranking Distribution by Position

Keywords by Rank Bucket

Distribution

Keyword Explorer · traffic, avg time & bounce from GA4 · click a column to sort

All Keywords

Sort ascending / descending · filter by rank bucket

All Rank #1 Rank 2–5 Rank 6–10 Beyond 10

Monthly Ranking Movement

📈 Gained Rankings

Moved up this month

📉 Dropped Rankings

Fell this month

Google Search Console

Search performance · Indexing · Core Web Vitals

Total clicks

42.1K

Total impressions

1.84M

Average CTR

2.29%

Average position

18.4

Top Search Queries

Query	Clicks	Impressions	CTR	Avg Position
best mba college pune	4,120	82,400	5.0%	2.1
neet coaching fees	3,240	140,200	2.3%	4.8
engineering college admission 2026	2,890	124,000	2.3%	5.2
online courses with certificate	2,410	200,800	1.2%	8.9
cbse school admission pune	1,980	48,100	4.1%	3.4
jee mains coaching online	1,740	188,000	0.9%	12.1

Top Pages by Clicks

Page	Clicks	Impressions	CTR	Pos
/mba-colleges-pune	5,420	98,100	5.5%	2.1
/neet-coaching	4,180	160,400	2.6%	4.4
/engineering-admissions	3,290	142,000	2.3%	5.6
/data-science	2,810	220,100	1.3%	7.2
/school-fees	1,920	44,800	4.3%	3.1

Indexing Status

Pages submitted vs indexed

Pages Submitted

842

Indexed

784

Not Indexed

58

Coverage Errors

12

Devices

Google Analytics 4

All Users · Last 28 days · Jun 30 – Jul 27, 2026

Reports snapshot — users, acquisition, engagement, cities & website / landing pages

ACTIVE USERS

1.8K

NEW USERS

2K

AVG ENGAGEMENT TIME

27s

ACTIVE USERS IN LAST 30 MINUTES

0

ACTIVE USERS PER MINUTE

TOP COUNTRIESACTIVE USERS

No data available

View realtime →

Active Users

1,812

New Users

1,960

Sessions

2,229

Engaged Sessions

786

Engagement Rate

35.26%

Avg Eng. Time

27s

Event Count

9,223

New users by first user primary channel group

View user acquisition →

Sessions by session primary channel group

View traffic acquisition →

Traffic acquisition — Session primary channel group

Channel	Sessions	Engaged Sessions	Engagement Rate	Avg Eng. Time / Session	Events / Session	Event Count
Total	2,229 100%	786 100%	35.26%	22s	4.14	9,223 100%
Paid Social	716 (32.12%)	151 (19.21%)	21.09%	6s	3.45	2,472 (26.8%)
Paid Other	689 (30.91%)	255 (32.44%)	37.01%	9s	4.20	2,891 (31.35%)
Referral	263 (11.8%)	160 (20.36%)	60.84%	12s	4.98	1,309 (14.19%)
Direct	255 (11.44%)	77 (9.8%)	30.2%	22s	3.77	961 (10.42%)
Organic Search	233 (10.45%)	115 (14.63%)	49.36%	1m 45s	5.45	1,271 (13.78%)
Organic Social	39 (1.75%)	15 (1.91%)	38.46%	14s	3.97	155 (1.68%)
AI Assistant	19 (0.85%)	13 (1.65%)	68.42%	2m 53s	6.21	118 (1.28%)
Paid Search	15 (0.67%)	1 (0.13%)	6.67%	1m 04s	3.07	46 (0.5%)

Demographics — Active users by City

City	Active Users	New Users	Engaged Sessions	Engagement Rate	Eng. Sessions / Active User	Avg Eng. Time	Event Count
Total	1,812 100%	1,960 100%	786 100%	35.26%	0.43	27s	9,223
Pune	227 (12.53%)	213 (10.87%)	245 (31.17%)	44.55%	1.08	2m 23s	2,596 (28.15%)
(not set)	131 (7.23%)	139 (7.09%)	40 (5.09%)	29.63%	0.31	8s	479 (5.19%)
Nagpur	123 (6.79%)	128 (6.53%)	50 (6.36%)	39.68%	0.41	7s	513 (5.56%)
Ahmedabad	87 (4.8%)	100 (5.1%)	28 (3.56%)	31.11%	0.32	5s	351 (3.81%)
Patna	68 (3.75%)	75 (3.83%)	20 (2.54%)	27.4%	0.29	19s	269 (2.92%)
Lucknow	66 (3.64%)	72 (3.67%)	22 (2.8%)	31.88%	0.33	38s	293 (3.18%)
Mumbai	58 (3.2%)	63 (3.21%)	28 (3.56%)	45.16%	0.48	7s	258 (2.8%)

Website & Landing Pages · page performance, forms & A/B tests

Total Sessions

62.1K

Bounce Rate

38.2%

Avg Load Time

2.4s

Form Submissions

2,841

Avg CVR

4.58%

Landing Page Performance

All PagesPaid LPsOrganic

Page	Sessions	Bounce %	Avg Time	Form Subs	CVR	Avg Load	Core Web Vitals
/lp-mba-2026	8,210	34.1%	3m 12s	428	5.21%	1.8s	Good
/lp-neet-coaching	6,840	29.8%	4m 01s	384	5.61%	2.1s	Good
/lp-data-science	5,120	41.2%	2m 48s	228	4.45%	2.8s	Needs Work
/lp-school-admissions	4,280	38.4%	2m 21s	194	4.53%	3.2s	Needs Work
/lp-jee-coaching	3,410	52.1%	1m 58s	108	3.17%	4.1s	Poor

Core Web Vitals – LCP by Page

A/B Test Status

Test	Variant A	Variant B	Winner	Confidence	Status
MBA LP – CTA Button Color	3.8% CVR	5.2% CVR	B	94%	Concluded
NEET LP – Headline Copy	4.1%	4.9%	B	81%	Running
School LP – Form Length	3.2%	–	–	–	Planned

Leads

Inquiry tracking, stage movement, and source performance

Total Leads

1,847

Qualified Leads

892

Paid Media CPL

₹227

Lead → Enroll Rate

6.2%

Avg Response Time

4.2 hrs

Lead Stages · as per CRM

Cold

198

Warm

142

Hot

96

Submitted

48

Closed

286

Not Reachable

312

Untouched

176

Future Prospect

124

Junk

465

Application Stages · as per CRM

Incomplete Applications

128

Complete (Paid) Applications

284

Admission Done

115

To-Be Enrolled

47

Lead Stage Distribution

Share of all 1,847 leads

Enrollment Funnel

Inquiry → Enrolled

Lead Funnel · Stage Bifurcation

Total leads → usable vs unworked

Every lead branches into its CRM stage

Channel Summary

Performance by Traffic Channel

Lead · Paid Applications · Enrolled · click ▸ to expand

Course-wise Lead Stages

Lead Stage Funnel · All Courses

Hot · Warm · Cold · Untouched · Not Reachable · Closed · Junk · Meritto CRM

Lead Sources by Category

Leads by Source

All acquisition channels · sorted by volume · use the source filter above

Leads by Location — State (Google + Meta)

Lead Density · India

Darker = more leads · hover a state

State-wise Lead Detail

Synced from Lead CRM

Course-wise Leads

Undergraduate · Postgraduate · Design · source & stage breakdown · synced from Meritto CRM

Level

Course

Period

Jul 2025 – Jun 2026

Leads by Source · All Programs

Google · Meta · Organic · WhatsApp · portals & more

Lead Stage · All Programs

Where the leads are right now

CRM Lead Stages · All Programs

Hot · Warm · Positive · Not Picked & more · Meritto CRM

Lead Funnel · All Programs

Leads Generated → Contacted → Interested → Applications → Admissions

Course Detail · All Programs

Targets, leads generated, source split, applications & admissions · Meritto CRM

Digital Marketing Budget

Month-wise spend, pacing & remaining budget · Google Ads & Meta Ads

Period

Jul 2025 – Jun 2026

Monthly Budget vs Spend

Allocated budget vs actual spend

Google vs Meta — Monthly Spend

Channel split by month

Channel Budget · Google & Meta

Month-wise Budget Detail

Budget · Google spend · Meta spend · remaining · % used

Counsellors

Team capacity, calling activity, and lead-stage performance

Total Counsellors

8

across all institutions

Active Now

6

75% online

Leads Called

1,432

of 1,847

Pending Follow-ups

47

avg response 4.2h

Applications

412

Admissions Closed

115

Counsellor Status

Live availability

Leads Called by Counsellor

This period

Lead Stages

Counselling pipeline · Assigned → Admitted

Lead Stage Distribution

Counselling · Application · Admitted

Counsellor Performance

AllActiveOffline

Counsellor	Status	Assigned	Called	In Progress	Applications	Admitted	Conv Rate
Priya Sharma	● Active	312	284	86	92	38	12.2%
Rahul Verma	● On Call	286	251	74	78	31	10.8%
Anjali Mehta	● Active	264	240	68	64	24	9.1%
Karan Singh	● Active	198	170	52	41	14	7.1%
Vikram Rao	● Active	176	142	39	38	10	5.7%
Neha Gupta	● Active	152	118	33	29	7	4.6%
Sneha Patil	⏸ On Break	184	149	44	32	8	4.3%
Amit Joshi	○ Offline	128	78	21	18	3	2.3%